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Jony Ive spent nearly 30 years at Apple, where his design philosophy helped define the look and feel of the modern tech era. From the original iMac to the iPod, iPhone, and Apple Watch, Ive's fingerprints are on nearly every major Apple product that has shaped consumer electronics.
Since departing Apple in 2019, Ive founded the design firm LoveFrom, working with clients like Airbnb and Ferrari. But now, his attention is turning toward a different kind of frontier: artificial intelligence.
OpenAI, known for developing ChatGPT and leading the global conversation on generative AI, has long emphasized the importance of usability and ethics in the way AI is developed and deployed. By bringing Ive on board, OpenAI is doubling down on its mission to make AI not just intelligent, but also human-friendly.
While the specifics of Ive’s role haven’t been fully disclosed, reports suggest he’ll collaborate closely with OpenAI CEO Sam Altman on designing a new category of AI hardware — potentially something akin to the iPhone moment for artificial intelligence. The goal? To create interfaces that make interacting with AI as natural and seamless as using a well-designed piece of everyday tech.
Imagine AI tools that aren’t just apps on your phone or text on a screen, but embodied experiences — devices or environments where design and intelligence blend into something entirely new. With Ive’s design instincts and OpenAI’s technical prowess, that possibility feels closer than ever.
This partnership could pave the way for a new generation of AI-first devices: emotionally resonant, ethically grounded, and elegantly designed. It’s a reminder that as powerful as technology is, its true impact lies in how it’s experienced by people.
Jony Ive joining OpenAI isn’t just a headline — it’s a signal. As AI matures from raw capability into integrated tools for daily life, the way we feel about these tools will matter more than ever. And no one understands the emotional power of good design better than Jony Ive.
This collaboration could redefine how we live with AI — not just how it works, but how it feels in our hands, in our homes, and in our lives.